DGS X GIFTAGRAM CO-BRANDED TOTE

Collaborative project between The Drake General Store x Giftagram.

This tote bag was a collaborative project between The Drake General Store and Giftagram. The idea behind its creation was to demonstrate a collaboration between two local, leading edge companies and to spread brand awareness.

The bag material was selected to be reminiscent of a rolled up pant leg, and the typography was to mimic a Mark Jacobs tote bag, uniting two trend elements of the time. Both DGS and Giftagram wanted this tote bag to be well designed and simplistic. The ultimate goal was to further spread awareness of the partnership and to create a utilitarian product.

This limited edition item sold out shortly after its release.